New information regarding the manner in which the firm that was formerly known as Facebook dealt with the threat of competition posed by Instagram in the early 2010s was disclosed during the first week of the antitrust trial that was being conducted by Meta.
Meta is being accused of breaking competition laws by the United States government because it has acquired companies such as Instagram and WhatsApp, which posed a threat to the monopoly that Facebook established. In the event that attorneys representing the Federal Trade Commission (FTC) of the United States are successful, the government may be able to compel Meta to sell off Instagram and WhatsApp in order to dismantle its company.
Well, the executives of the company explore additional methods for containing the expansion of Instagram
During the course of the trial, the Federal Trade Commission presented persuasive evidence to indicate that Facebook was well aware of the threat that Instagram posed to its business as the popularity of the photo-sharing app increased. In documents that contain emails from within Facebook, executives express their concern regarding the expansion of Instagram and debate the amount of money that would be required to purchase the app in the event that Facebook were to acquire it.
Well, the executives of the company explore additional methods for containing the expansion of Instagram. Many methods including emulating Instagram’s functionality and releasing an app of their own, as well as purchasing the app and then refraining from adding new features to it while simultaneously working on their own goods.
According to the claims presented by the government, these talks are a manifestation of Facebook’s goal to either buy or bury its competitors. Not only do the texts demonstrate how the firm was thinking about its rivals at the time, but they also provide an indication of the aggressive practices that have enabled Meta to become into the social networking juggernaut that it is today.
Is Mark Zuckerberg and others worry about Instagram’s rapid growth ?
What appears to be happening is that Instagram is growing at a very quick rate. Within a span of just four months, they have achieved a total of two million users and thirty thousand daily photo uploads.
Quite a lot, to be sure. It is essential to keep a tight check on this situation. On top of that, it would appear that Dropbox’s next significant development will be in the field of photo sharing. Mark Zuckerberg stated in February 2011 that “If Instagram continues to be a mobile behemoth or if Google decides to acquire them, then over the next few years, they could simply add components of their service that replicate what we are doing today.” This statement was made in reference to the possibility that Google decides to acquire Instagram.
Furthermore, if they have an expanding quantity of photos of people, then that provides a huge challenge for us to deal with. At the moment, they are growing at a rate that is absolutely astoundingly swift. Their membership, which is estimated to be between 5 and 10 million people, is already expanding at a rate that looks to be doubling approximately every couple of months so far. As soon as we launch a product that is interesting, a significant amount of people will start using ours more, and those who use Instagram in the future will realize that they do not need to use theirs anymore. On the other hand, if we go at the same rate as we are currently doing, every couple of months that we waste would result in a growth rate that is twice as fast as it was before, which would make it more difficult for us to get out of this predicament. When Mark Zuckerberg made his statement in September of 2011,
When Mark Zuckerberg made his statement in September of 2011,
At this very moment, the pictures team is focusing nearly fully on the development of a new mobile photo application. We are currently witn
essing the popularity of Instagram’s basic photo-sharing app, and even our own app is enjoying some growth. This comes at a time when we are monitoring the success of Instagram. Every day, the number of mobile uploads reached 17.7 million, which is equivalent to an increase of 5.3 each week. Similar to what happened with Beluga, the fact that these guys are exploding is a confirmation of our objective to simplify our mobile experience and to provide distinct messaging and photo products that are not a part of the monolithic app garden. Chris Cox was appointed as Chief Product Officer to this position in February of 2011.
But the fact is that a unlimited number of people are using Instagram on a daily, weekly, monthly basis is a trend that should be viewed as a cause for concern. Not only do these individuals include non-technical high school buddies, but they also include Facebook employees. Furthermore, they are only sharing a small part of their images on Facebook. We are left with a major void as a result of this, and I am certain that whatever action we take on the platform or with relation to social dynamics would completely fill it. — In the month of February, Mark Zuckerberg was interviewed.
Facebook considers an Instagram acquisition, stopping its development and growth
Despite the fact that Instagram is estimated to be worth about 500 million dollars, I am questioning whether or not we ought to consider the possibility of purchasing the platform. There are two things that they appear to have that we do not have at the moment: a social network that is centered on images and a camera that is of a really high quality. In February of that year, Mark Zuckerberg acknowledged, “It’s entirely possible that our original assumption was wrong and theirs was right — that what people want most is to take great photos and share them on Facebook. We should seriously consider spending a significant amount of money on this.”To quote Mark Zuckerberg, during the month of February in the year
Mark Zuckerberg and Samuel W. Lessin, who had previously worked at Facebook as the Vice President of Product
- I actually believe that there is a serious argument that can be made that we should buy Path, Pinterest, Instagram, Evernote, and whoever else we really admire and who are doing great things right now ifwe can structure it in a way that we keep their products up and running but transition the teams to working on Facebook proper;
- we believe that the people deeply care about building great things, and we believe that we can lock them up for four years or more to work on our platform.
- 3)Mark Zuckerberg and Samuel W. Lessin, who had previously worked at Facebook as the Vice President of Product, had a conversation in February of 2012.
These two individuals had previously worked together.
I am of the opinion that we should continue to make use of their product; nevertheless, we would refrain from incorporating any further features into it. Instead, we should focus on building our own products and integrate all of their camera features into ours,” Mark Zuckerberg said in February. “By not outright killing their app, we avoid making everyone hate us, and we don’t leave a gap in the market for someone else to fill. For now, we’ll direct all our development efforts toward the products that matter most to us.”
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