Artificial intelligence isn’t just a buzzword anymore — it’s the backbone of modern marketing strategies. Some of the world’s biggest brands like Shopify, Instacart, and Airbnb are already using AI marketing tools internally to gain a competitive edge.

Through my network and from my time running content marketing at Webflow, I’ve discovered and tested some of the most powerful AI tools on the market. These aren’t just random affiliate links or fluff recommendations — they’re tools I actually use, and in this article, I’ll share how they can supercharge your marketing stack in 2025.

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Is AI Marketing All Hype — or the Future?

It’s no secret that AI has shaken up not only the marketing world but the tech industry at large. The question many people ask is:

Is this another hype cycle?
Will we see a bubble burst like the dot-com crash 25 years ago?

No one can say for sure, but here’s what I know: AI marketing is here to stay. Today’s tools may still rely heavily on machine learning and large language models (LLMs), but their potential to transform how brands connect with audiences is undeniable.

From automating content creation to predicting customer behavior, AI isn’t replacing marketers — it’s giving us superpowers. And as someone who has tested these tools for over three years, I can confidently say they are becoming indispensable for any serious marketer.

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What Is AI Used for in Marketing?

In 2025, marketing is all about data-driven insights. Companies need to know:

What their competitors are doing
Where the market is headed
What their customers are saying

The problem? Manually gathering and analyzing this data is overwhelming. That’s where AI comes in. AI can process massive amounts of data at lightning speed and surface actionable insights.

Here are a few ways marketers (including my clients and peers) are using AI today:

Sentiment analysis on social media with tools like Gumloop to monitor product feedback.
Competitor intelligence reports that automate research and identify gaps in campaigns.
AI copywriting workflows to generate SEO-friendly blog posts and ad creatives.
Video creation and editing with tools like Crayo and Midjourney.
AI reporting tools like Claude Artifacts to turn raw data into polished reports.
Ad creation automation with platforms like Arcads.

And honestly, that’s just scratching the surface. Nearly every area of marketing — from sales emails to influencer outreach — now has an AI solution.

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What Are AI Marketing Tools?

AI marketing tools are software platforms powered by large language models (LLMs) that integrate into your marketing workflows. Unlike traditional automation tools, AI-powered platforms don’t just execute commands — they can analyze, learn, and adapt to deliver smarter results.

For example:

Old-school automation might send an email when a customer abandons a cart.
AI-driven automation can craft a personalized email, analyze the customer’s sentiment, recommend a discount, and even test which subject line will perform best.

This is the kind of intelligence layer modern AI marketing tools add to your stack.

And it’s not just startups driving this change. Shopify’s CEO, Tobi Lütke, even told employees to leverage AI in their daily work. In other words: if you’re not already using AI in your marketing, you’re falling behind.

26 Best AI Marketing Tools in 2025

Now let’s get into the good stuff — the actual tools. These are the AI-powered platforms I use, recommend, and keep coming back to.

1. Gumloop – Best for AI Automations

Helps marketers set up end-to-end workflows for reporting, content, and competitor tracking. Great for scaling repetitive tasks.

2. Surfer SEO – Content Optimization

Perfect for optimizing blog posts with keyword density, SERP analysis, and competitor benchmarks.

3. Notion AI – Productivity & Knowledge Management

Turns Notion into a smart assistant that summarizes notes, drafts content, and brainstorms ideas.

4. Jasper AI – Copywriting

A leading AI writing assistant that generates blogs, ads, and landing page copy at scale.

5. Lexica Art – AI-Generated Blog Thumbnails

Great for creating professional, eye-catching visuals without a designer.

6. LALAL.AI – Audio Processing

Splits vocals and background music for podcasters and content creators.

7. Crayo – Short-Form Video Creation

Automates TikTok, Reels, and Shorts content for brand storytelling.

8. Brandwell – SEO Blog Posts

Generates long-form, optimized blog posts tailored to your brand voice.

9. Originality AI – AI Content Detection

Helps check whether text was written by a human or an AI (important for publishers).

10. Writer.com – Content Writing for Teams

Designed for enterprises that need consistent, brand-safe AI copy across departments.

11. Undetectable AI – Rewrite AI Content

Makes AI-generated text sound more human and bypass detection filters.

12. ContentShake AI – SEO Blogging

Writes keyword-focused blogs optimized for ranking on Google.

13. FullStory – Digital Experience Analytics

Tracks user interactions and funnels to improve UX and conversions.

14. Zapier – Task Automation

Connects your apps and automates workflows (now with AI-enhanced triggers).

15. Hemingway App – Editing for Readability

Ensures your content is clear, concise, and easy to read.

16. Chatfuel – Chatbots

Creates AI-powered bots for customer service and lead generation.

17. Grammarly – AI Writing Assistant

Checks grammar, tone, and style in real time.

18. Albert.ai – Digital Advertising

Runs and optimizes ad campaigns across multiple channels.

19. Headlime – Landing Page Builder

Generates high-converting landing pages powered by AI.

20. Userbot.ai – Customer Conversation Management

Manages customer interactions across chat, email, and social.

21. Browse AI – Web Scraping

Lets you scrape competitor pricing, content, and trends at scale.

22. Algolia – AI Search & Recommendations

Delivers smarter search results and product recommendations.

23. PhotoRoom – Background Remover

Removes image backgrounds and creates polished visuals for eCommerce.

24. Reply.io’s AI Sales Email Assistant

Writes and personalizes outreach emails to boost reply rates.

25. Brand24 – Media Monitoring

Tracks online mentions of your brand and competitors in real-time.

26. Influencity – Influencer Marketing

Finds, manages, and tracks influencers for campaigns.

Final Thoughts

AI is no longer optional in marketing — it’s essential. Whether you’re a solopreneur or part of a global brand, these tools can save time, boost creativity, and maximize ROI.

The most successful companies in 2025 will be those that not only adopt AI but also figure out how to integrate it seamlessly into their marketing stack.

If you’re just getting started, pick one or two tools from this list, experiment, and build from there. Within months, you’ll wonder how you ever managed without them.

26 Best AI Marketing Tools to Grow Your Business in 2025